Plants from plants: that’s LEGO’s description for its first sustainable bricks which it rolled out on August 1, 2018. The company rolled out botanical elements like trees, leaves, and bushes manufactured with plant-based plastic sourced from sugarcane.
The move is part of LEGO’s goal to utilize only sustainable materials in their packaging and core products by 2030.
LEGO is utilizing plastic polyethylene based on sugarcane material: specifically, ethanol. LEGO Group Environmental Responsibility vice president Tim Brooks said plant-based polyethylene possesses the same properties as regular polyethylene, so kids and parents won’t notice a difference in the look and quality of the new bricks.
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